The problem
A gap in the market
01
Brands have exhausted their audiences pools
Brands on Meta rely on social profile engagement to find new audiences. They have no visibulity into these audiences' purchase intent resulting in unpredictable or plateaued revenue growth
02
Retailers own rich new audience data brands need
Retailers like Target own rich purchase data for each brand (like Tide) but thave limited scaleable ways to monetize and share it with those brands
The problem
A gap in the market
02
Challenges in strategizing campaigns
Retailers like Target own rich purchase data for each brand (like Tide) but thave limited scaleable ways to monetize and share it with those brands
01
Brands have exhausted their audiences pools
Brands on Meta rely on social profile engagement to find new audiences. They have no visibulity into these audiences' purchase intent resulting in unpredictable or plateaued revenue growth
The solution
A self-service product enabling retailers to share monetized audience data with brands
01
Unlocking new high-intent audiences for brands
Brands can leverage audiences shared by retailers for their brands to generate highly targetted ad, thus improving the ROI on their ad spend
02
Empowering retailers to monetise audience data
Increasing discoverability to retailer audience by 50x and unlocking a new revenue opportunity for retailers with minimal long term investment
The solution
A self-service product enabling retailers to share monetized audience data with brands
02
Empowering retailers to monetise audience data
Increasing discoverability to retailer audience by 50x and unlocking a new revenue opportunity for retailers with minimal long term investment
01
Unlocking new high-intent audiences for brands
Brands can leverage audiences shared by retailers for their brands to generate highly targetted ad, thus improving the ROI on their ad spend
My role
Owned end-to-end design strategy and architected the core UX frameworks to support both user groups
01
Led experience design spanning 5 Meta surfaces and aligned 7 cross-functional teams on a phased roadmap balancing immediate user needs with long-term vision. Accelerated product and engineering decision-making through generative research, early identification of inter-dependencies, and surfacing transferable infrastructure to expedite a Q4 2026 launch.
My role
Owned end-to-end design strategy and architected the core UX frameworks to support both user groups
Led experience design spanning 5 Meta surfaces and aligned 7 cross-functional teams on a phased roadmap balancing immediate user needs with long-term vision. Accelerated product and engineering decision-making through generative research, early identification of inter-dependencies, and surfacing transferable infrastructure to expedite a Q4 2026 launch.
$110M
Projected revenue by 2026
01
